Critical thinking for your wardrobe

Know what your clothes are made of before you buy them.

Every item has one colour bar showing what it's made of: green for certified natural fibres, blue for responsibly made plant-based fibres like TENCEL™, orange for natural fibres with no certificate, and red for plastics and standard chemically made fibres. The rules are published and no brand can pay for a better colour.

Green

Plant or animal fibre with a certificate, such as GOTS or OCS cotton, Masters of LINEN™, RWS or recycled-content wool.

Blue

Made from wood or plants in a factory, but responsibly and traceably: TENCEL™ lyocell and modal, REFIBRA™, LENZING™ ECOVERO™, Bemberg™ cupro and BAM's bamboo.

Orange

Plant or animal fibre, such as cotton, linen, wool or silk, but with no certificate.

Red

Plastics such as polyester, nylon, acrylic and elastane, plus standard viscose, rayon and bamboo, unbranded cupro, and any lyocell or modal that isn't TENCEL™.